3 minutes
The most credible form of advertising comes straight from the people we know and trust.
Marketers in the US are likely to spend $3.7 billion this year on influencers. However, it seems that consumers are more inclined to turn to everyday social media users for product recommendations.
Read moreForbes Top 25 Social Media Influencer (known as Pam Dyer at the time) ā #socialmedia #inbound #digital #branding #content #marketing