Category: Marketing

9 Ways to Immediately Increase Traffic from Social Media

9 Ways to Immediately Increase Traffic from Social Media

Pam Hughes
Tweet
Share
Share
More

Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more.

Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website.

It’s the second most frequently cited benefit, right behind brand exposure and ahead of lead generation, brand loyalty, and garnering more sales.

Read more →
How Many Instagram Hashtags are Best for Engagement?

How Many Instagram Hashtags are Best for Engagement?

Pam Hughes
Tweet
Share
Share
More

How many hashtags should you use on Instagram to maximize engagement?

Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience.

What to do?

As with everything social media, much depends on your focus and audience. The Instagram marketing platform Later recently analyzed more than 18 million Instagram feed posts (not including videos or stories) to determine the best hashtag usage to drive engagement and reach.

Read more →
Top 12 Social Media Content Types to Make Your Brand Stand Out

Top 12 Social Media Content Types to Make Your Brand Stand Out

Pam Hughes
Tweet
Share
Share
More

Your success on social media ultimately depends on the quality of the content you post.

But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience.

To overcome these obstacles, content marketing strategies usually include a variety of content types.

Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience.

Read more →
12 Boosts That Actually Speed Up Your Campaign Content Delivery [Infographic]

12 Boosts That Actually Speed Up Your Campaign Content Delivery [Infographic]

Pam Hughes
Tweet
Share
Share
More

Marketing is a sport — speed of delivery matters.

Standing out from your competition requires flawless execution and agility in today’s complex and fast-paced market.

Your prospects want to educate themselves about your products, but connecting them with the relevant content they need to make an informed decision can take weeks or months.

So how can you accelerate the creation of content experiences that build meaningful relationships with your audience?

Read more →
Which Social Media Network Do Teens Like the Most?

Which Social Media Network Do Teens Like the Most?

Pam Hughes
Tweet
Share
Share
More

3 minutes

According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network.

Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case.

These results are based on a survey of 10,000 teens in the United States with an average age of 15.8.

Read more →
How to Use an Agile Marketing Strategy to Improve Your Campaigns

How to Use an Agile Marketing Strategy to Improve Your Campaigns

Pam Hughes
Tweet
Share
Share
More

6 minutes

You’ve probably asked yourself how you can deliver the most value to your customers.

Adopting an Agile marketing strategy may be the answer.

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible, and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

That’s where Agile marketing comes in.

Read more →